This blog post is the fourth post of an ongoing series by Rosie Johns, exploring the challenges and opportunities involved in book publishing in the current 21st Century environment. These posts are being written as part of Rosie’s second project on the Project Management and Research undergraduate module at Cardiff University.
Interview with Kathryn King, Marketing Manager at Policy Press, Bristol
Kathryn King has been the Marketing Manager at Policy Press for six years. As the head of a four-person Marketing team, she has a diverse range of skills and responsibilities. The following are extracts from the transcript of my interview with Kathryn on 19th March 2014.
Can you outline your role and responsibilities?
We are a Marketing team of four people and I oversee everything that happens, but between the three main Marketers– there’s an Executive, an Assistant and myself – we each look after different subject areas. We publish in a variety of areas – social work, social policy, public policy, criminology, social research, public health… So we divide the subject areas between the three of us and more-or-less shadow one, or two in my case, of the Commissioning Editors. We work quite closely with them so there’s a nice handover between the books being commissioned, all the editorial work, and the Marketing team becoming involved. (more…)